I developed an omni-channel campaign designed to connect AAA with the Latinx market, focusing on cultural authenticity and strategic engagement. By leveraging insights into the community's unique values and preferences, the campaign integrated digital, social, and traditional media touchpoints to amplify AAA’s brand presence. This video highlights the persuasive pitch presentation I crafted, showcasing my ability to blend creativity, strategy, and cultural understanding to deliver impactful solutions that resonate with new audiences.
