JFK The New Terminal 1RFP Video
For this project I collaborated with the team during the ideation phase to generate creative concepts and align the narrative with the brand’s goals. I crafted a story that showcased the brand's unique value while aligning with Terminal 1's vision for innovation and traveler experience. To bring the vision to life, I created detailed storyboards that outlined the structure and ensured a seamless flow. Additionally, I scouted locations that visually supported the narrative and reflected the brand’s premium image. Finally, I coordinated all logistics, timelines, and resources to ensure the project was executed successfully. The resulting video effectively combined strategic storytelling and engaging visuals to position the brand as an ideal partner for Terminal 1.
ESG Video
I assisted in the creation of this ESG video from inception to completion. Starting from ideation to storyboarding to filming and even post-production, my creative expertise and project management skills were utilized in each step of the creation process . The final result was a thoughtfully crafted video that showcased the company's ESG initiatives and outlined their goals for the future.
Diversity & Inclusion Video
I played a crucial part in shaping this captivating video focused on DNI (Diversity, Equity, and Inclusion) initiatives. From the initial concept to the final touches, my involvement spanned ideation, storyboard creation, filming, and post-production. This collaborative effort not only brought the DNI video to life but also signifies the company's commitment to progressive values. By capturing the essence of diversity and inclusion in a visually compelling manner, the video not only showcase the initiatives but also serves as a testament to the organization's ongoing journey toward a more equitable and inclusive future.
COVID READINESS VIDEO
At the height of the COVID 19 pandemic many companies wanted to reassure their customers that they were taking all the necessary precautions to keep them safe. This video was created to give Hudson customers piece of mind by showing all of their newly add safety measures to ensure them that they were safe when they entered their stores.
BOSTON AIRPORT RFP
This video was created for a Request For Proposal bid at Boston Logan International Airport. The idea was showcase all the areas in Boston that inspired the store designs. Filming took place around Boston and included the company's Executives describing the proposed stores features and highlights.
ATLANTA TOURISM PROMO
Video created to showcase some of Atlanta's popular tourist destinations. The video is shown on a display that wraps around a column located in front of a store at Hartsfield-Jackson Atlanta International Airport.
First to open
This video showcases Hudson's "First to Open, Last to Close" operation culture. Hudson prides themselves on being the first stores to open and last to close at every airport they operate in. To promote this business model we created this video highlighting their employees and locations at work.
ATLANTA AIRPORT RFP
This video was created for a Request For Proposal bid at Hartsfield-Jackson Atlanta International Airport. The idea was showcase all the areas in Atlanta that inspired the store designs. Filming took place around Atlanta and included the company's Executives describing the proposed stores features and highlights.
SAN FRANCISCO AIRPORT RFP
This video was created for a Request For Proposal bid at San Francisco International Airport. We filmed at several San Francisco local attractions such as "The Painted Ladies" and the "16th ave Tiled Staircase".
INDIANAPOLIS AIRPORT RFP
This video was created for a Request For Proposal bid at Indianapolis International Airport. We filmed at several Indianapolis local attractions such as the "The Painted Ladies" and the "Indianapolis Motor Speedway" and the "Soldiers' and Sailors' Monument".
SAN FRANCISCO AIRPORT STORE PROPOSAL
This video was created for a Request For Proposal bid to win a store location at San Francisco International Airport. To keep within budget we utilized stock footage clips. We also wrote the poem and recorded the voice over in spoken word form.
Huson Value AWARDS
We created this video as an introduction to presenting the Hudson Value Award winners. We interviewed the prior years winners and had them speak about why they thought recognition of this award was important to them. The purpose of this video was to promote Hudson's work culture and show that hard work is appreciated and recognized.